We tried a STRING club promotion a few months back here at GC and it took off very well with our customers. Now, we have STICK Club!!! it works the exact same way.
Here's the scoop:
$20 buys you a membership card that's good for 1 year. Every month, your card will automatically load with $5 on the 1st! You get $60 worth of sticks for the price of $20! That's $40 free! It can't be beaten. Drummers, come in and take advantage of it soon.