Josh Sonntag.
Store Manager

I was born in New York and I grew up in Cancun, Mexico. I am fully bilingual and bi-cultural. Both my parents are American and I was raised to be able to thrive in my new surroundings without letting go of my roots. That teaching has really informed my approach to everything I do.
I started playing guitar when I was 13. My first band consisted of like minded schoolmates fumbling around our instruments. A few of us stuck with it and a few of us didn't. By the time I was 16 I found myself playing professionally in local clubs. This proved to be a great training ground for a young musician. We played all kinds of music which really got my chops together, as well as opened my mind and ears to different genres.
By the time I was 20 I felt like it was time to leave Cancun and pursue a formal music education.  I enrolled at Berklee College of Music in Boston. I did the 4 year diploma program majoring in professional music, with an emphasis in arranging and performance.
After Berklee I moved to Miami with a band I had formed while at school. It was a Spanish Art Rock band that incorporated a lot of improvisation.  After making ends meet as a sideman for many Miami acts, I realized I wasn't having fun playing with 90% of the artists I was called to perform with.  At that point I realized that for music to be truly meaningful and fun (outside of making it big on my own terms) I needed to have a steady income so I could be more selective with the musicians I got involved with.
Enter Guitar Center. I applied for a guitar sales job at the GC in South Miami. After a few tries I finally got the gig. After about a month of getting my bearings I quickly became sought after in the local music community not only for my playing but also as a resource for getting local musicians the gear they needed to make their art.
After 7 years in Miami I decided I wanted to give LA a shot. I moved out here in July of 2002. I've really feel like Southern California has everything I could ever ask for in a home. L.A. is a city with a lot of music, diversity, culture, great food, a lot of nature and best of all great people!
Currently I keep myself quite busy doing music for many different projects. I have always loved the fact that GC in general and GC Hollywood in particular has been a great partner in my development both as a pro musician and a pro retailer.  I started my Guitar Center career as a guitar salesman and worked my way up to store manager. Along the way I have had great mentors who have taught me invaluable lessons in customer service as well as how to be an expert in using Guitar Centers myriad of tools and functionality.
My current client base includes, but is not limited to, folks form: Hollywood, Silver Lake, Echo Park, Los Feliz, Glendale, NoHo, Mid Town, Downtown, Eagle Rock, Atwater, Miami, New York, Boston, Las Vegas, Seattle, Vancouver, Calgary, Montreal, Toronto, Mexico D.F., Guadalajara, Monterrey, Cancun, Buenos Aires, Santiago, Lima,  Rio de Janeiro,Sao Pablo, Bogota, Asuncion, Madrid, Barcelona, London, Berlin, Netherlands, Russia, Beijing, Tokyo, Seoul,  Israel, Turkey, Sydney, Perth and beyond.  I hope I get to put all of my experience and knowledge to work for you wherever in the world you may be.  
My favorite gear over the years by era:
Starting out (13-14 years old): ‘60s Yamaha Acoustic (very high action!), Ibanez Roadstar Electric, Sunn Guitar Amp.
Semi Pro (15-16 years old):  Mesa Boogie .50 Caliber, Fender American Stratocaster.
Bar Band (16-20 years old): Ibanez JEM777, Marshall JCM900, ADA MP1, Washburn N4.
Boston / Miami /LA: Vintage 1972 Fender Telecaster, Mesa Boogie Tremoverb, Fender Custom Shop Stratocaster, Guild D30, Fender 1965 DLX Reverb Reissue, Gibson ES335, Vintage 1963 Guild Starfire III, Vintage 1969 Gibson SG STD, ‘90s Fender 1962 reissue Stratocaster, Vintage 1950’s Kay Stratotone (two pick up), Fender Custom Shop 1965 reissue Telecaster, Vintage 1966 Fender Vibrolux, Fender Hot Rod Deville 2X12, Fender 1960’s reissue Jazz Bass, Vintage 1948 Gibson LG, Vintage 1969 Orange Label Yamaha Acoustic.
Recording: Apple Mac Pro and Mac Book Pro, KRK VXT6, Apogee Duet, Apogee one, Digidesign 003 Rack, Universal Audio LA610, Logic, Pro Tools, Native Instruments, Waves, Sound Toys, Arturia, IK Multimedia, BFD,
Pedals: RME Wah, Electro Harmonix POG, Line 6 M9, Fulltone Fulldrive (original Orange), Fulltone OCD, Fulltone Ultimate Octave, Boss TU3, Voodoo Labs Pedal Power II, Z Vex Box Of Rock, Z Vex Fuzz Factory, Boss OC2, Chandler Tube Driver, MXR Carbon Copy.

You can check out most of these instruments by clicking here