This building has seen a lot of history, opening originally as the first Musician's Friend showroom! We are proud of our affiliation with the Musician's Friend community- which has been deeply rooted in the Rogue Valley music scene for years. Officially converting to Guitar Center in 1999, we've stayed committed to our core purpose that "We Help People Make Music!"

With so much talent and musical appreciation in our area, our focus is on creating a fun environment that serves as a vehicle to help musicians of all types pursue their dreams. So much of what we do as musicians is affected by those who support us and can align with the passion we have for our instrument. Guitar Center Medford is the perfect place to find that kind of support!

We currently carry a full stock of acoustic and electrics guitars ( yes, we are a proud Gibson dealer) and accessories, folk instruments,  bass guitars, keyboards, DJ equipment, live sound gear, drums and percussion gear and accessories, recording gear, and much much more. We have everything from gear perfect for beginners to high-end professional equipment. Additionally, we also have an extensive used and vintage stock right here in store!

Whether you need to find an instrument, sell an instrument, learn about an instrument, or get your instrument repaired- we are here for you! On this page you can view photos of the many areas of our store and what we offer. You can also find an associate that specializes in a certain area that fits your needs. Let us know any way that we can help you make music!

Come in and take our totally free "Recording Made Easy" class every Saturday from 10:00am - 11:00am. We will be focusing on computer-based recording using Garage Band, but would be happy to answer questions on Pro Tools, Logic, Cubase, Ableton etc.  We will also be covering recording techniques such as microphone placement, room treatment, multi tracking and more.

Our Store is located at 2570 Crater Lake Highway and serves all of SoutherN Oregon and Northern California including: Medford, Ashland, Rogue Valley, Grants Pass, Jacksonville, Yreka, Eureka, Redding, and the Siskiyou Valley.